Make your website content COVID ready
How has your company website changed in the past year? We are 12 months into a pandemic, and doing substantial updating your company’s website content will help preserve brand loyalty as well as reassess new opportunities.
Unlike social media platforms, websites have a narrower target audience. People who visit your website are the closest you can get to a face-to-face meeting with potential stakeholders.
Compared to social media marketing, exerting the same or even more effort in editing your website can lead to a highly successful conversion.
Here are some basic reminders to get you started when editing your website in a post-COVID-19 world.
1. Check the accuracy of your company data
Your company’s credibility hangs on the line of a website that provides up-to-date information—opening and closing times, product availability and costs, contact details, and job openings, to name a few. Don’t brush aside your company’s “About” page, where businesses usually indicate their key executives and milestones. Tech-savvy customers and investors will most likely check your website with a fine-tooth comb. An impressive homepage will generate an excellent first impression, but well-organized subpages with functioning links and accurate information will make the impression last.
2. Incorporate your company’s safety measures against COVID
Ensure you indicate all the changes in your business operations related to upholding customer’s safety and wellness. Reduced your restaurant’s capacity? Digital menu implementation? Your face mask policies? Do you still accept face-to-face consultations? This reassures your clientele that your business prioritizes their safety.
3. Reassess your customer’s values
Examine the changing needs of your customer. How has consumer behaviour in your industry adapted to the economic realities? For example, as consumers rely more on online shopping platforms, companies need to establish trustworthiness in motivating potential customers to make purchases via their website. Having considered this value, companies prove their credibility by highlighting consumer
feedback, testimonials, and third-party certifications on their online platforms. Once you understand your customer’s values, you can edit your website interface to display information that is in tune with their needs.
3. Keep it short
Remove unnecessary industry jargon. Describe your product like how you would talk to a fifth-grader. Go straight to the point. A good homepage does not contain lengthy sentences. One can even argue that the best websites do not use complete sentences at all. Instead, go visual. Use logos, icons, photos, and videos.
4. Take inspiration from your top competitors
Check the websites of highly established companies that belong to the same industry as yours. Study how they construct and section their platform, and consider using them as the starting point for editing your website.
Make sure your website is business-ready to tide the waves of the pandemic. Our expert team at Communi ensures that your website is not only SEO-ready, we also advise you on the suitable website content that can aid to better leads and conversion.
Contributed by: Ephraim John Gestupa