5 digital marketing tips for your small business
For a local small business owner with limited experience in digital marketing, this might seem overwhelming. Check out this “digital marketing strategy” crash course to post your local business.
Simply put, small businesses can learn very little from studying the behaviour of big companies and established brands, because the rules under which such businesses operate are simply not applicable to smaller firms. From marketing budget, staffing, resource allocation, to the channels to prioritise in marketing, there is a huge difference between what a mega-company does and what you should do.
Power your small business by following these five actionable digital marketing tips from Communi.
1. Leverage your existing clients or customers
According to a 1990 study by Bain & Company and Harvard Business Review, it costs about five times more to acquire a new customer than close an existing one. This means you shouldn’t stop marketing once they’ve made a purchase.
Identify your opportunities for repeat purchasing, upselling, and cross-selling. Because your existing customers have already made a purchase, they already know, like, and trust you.
If you’ve provided a good experience, you’ve given them a reason to do business with you again should the need ever arise.
Email marketing proves to be one of the most efficient tools for you to leverage your existing customers. You can start activating it by having a religious data capture habit on your business strategy. However, make sure that the emails you send add value to your customers and avoid becoming spammy.
2. Prioritize word of mouth as your marketing channel
As mentioned previously, delighting customers can have a big impact on your business, primarily in repeat purchases and word of mouth. If you provide a great experience, your customers will be more inclined to leave reviews, give testimonials, and tell their friends about you.
That’s why it’s a good idea to measure customer satisfaction and encourage customers to spread the word.
You can also boost WOM marketing by introducing a referral promotion so you can make sure that your reach grows exponentially.
3. Stay genuine about your brand’s personality
Your brand persona is what will resonate with your audience, and eventually captivate them to be your clients. As you craft your brand persona, consider questions such as:
- What’s your tone of voice? Are you funny, professional, quirky, spunky, mysterious, preppy?
- What are your values?
- Who are your friends? (Other brands or people you support, neighbourhood businesses, etc.)
Make your brand’s persona part of your branding guidelines, and let your unique personality shine in your marketing channels, such as social media, email marketing, out of home ads, etc.
4. Create or maintain your affinity with your local community
Your advantage as a small business owner compared to that of a mega-corporation is that you are closer to the grassroots. This means you can communicate more effectively to your consumer because you are closer to them than a mega-corporation will ever be.
A promising way to connect with your community is to be involved in the local Rotary Club or Chamber of Commerce.
These assemblies can connect you with other businesses that embrace cooperative interaction. Adding value to your community through these affiliations also gives your additional brownie points to your potential clients.
5. Increase your presence on social media
Social media marketing will be more important and more relevant than ever in 2021.
Forty-six per cent of respondents to a DataReportal survey said they spent more time using social media in 2020, and growth trends point to more than a million new social media users every single day around the world.
The beauty of social media is that it doesn’t require a huge budget, yet it’s a great way to connect directly with consumers. But mastering social media requires some skill and savvy. If you’re just starting out, it will take some time to learn the ropes.
There are plenty of resources out there to help. Another option: Hire a social media marketing expert to help get you off the ground.
Get help kickstarting marketing your small business!
Creating your small business marketing strategy may seem overwhelming and daunting because of the numerous options and roads that can pull you in hundreds of different directions.
Look for someone with a proven track record of marketing businesses with a similar scale as yours. Our expert team at Communi ensures that your brand shines through your target audience and will position your brand as market leaders using an optimized budget, and tailored and strategic marketing.